This is an area in which commercial dealings are conducted. A market may also be defined as a sum total of all the buyers and sellers in the area or region under consideration.

• Helps in transfer ,exchange and movement of goods

• Increase sales, grow businesses and engage customers
• Improves standard of living after selling to the market

• Environmental marketing refers to the actors or forces outside marketing that affect the building of the business  success
• Two types of environment include

• Micro-environment:  Actors close to business
• Macro environment: Large societal forces that affect microenvironment
• Actors in the micro-environment– There are various forces that affect a business enterprise  and they include;
  • Economic forces
  • Demographic forces
  • Natural forces
  • Technological forces
  • Political forces
  • Cultural forces

• Designed to understand companies’/business entities’ strength, weakness, opportunity and threat

• Its goal is to match the business strengths to attractive opportunities in the environment, while eliminating / overcoming the weakness and minimizing threats