• Those attributes of crops or commodities that make it agreeable to the persons who buy and eat it

• Attributes of quality involve:
• Color, flavor, Texture, Nutritional value ,form and grade
• Free from : Pests, microbes and their products
• Chemical parameters such as oil content, acidity, protein, moisture, and presence of toxins, millet, maize and rice;

Marketing Information

• Information means relevant data which helps the user to reduce uncertainty in decision making.

• Data has to be gathered and transformed into information for decision making
• .Some information is available from internal sources within the business
• Other can only be obtained from external sources.
• Marketing information system (MIS) consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information for marketing decision makers.
• Market information can be collected from various sources so as to ensure appropriate decisions are undertaken.
• Informal sources of information include suppliers, customer’s media books and other stakeholders.