The marketing plan should typically have the following essential elements
|
- They state the results expected from enterprise
|
- They specify their sources needed to implement the enterprise strategies.
|
- Situation analysis.
|
- Statement of marketing objectives and goals
|
- They indicate the necessary activities and the sequence in which they are to be performed
|
- They enable controlling of marketing activities
|
- Specification of target markets.
|
- Development of marketing strategies
|
- Action plan
|
- Budget
|
- Control
|